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How to do a stock take: a guide to taking inventory and stock control

by Tazrique September 7, 2021
written by Tazrique

What is a stock take?

A stock take is the process of checking your inventory – how much you have in stock, as well as the condition of goods – and recording the results in a report.

A stock take helps with your stock control. For example, if you sell food, you’ll need to know when items are due to reach their sell by date so you can refresh the shelves when necessary.

The types of goods you sell will usually determine how often you should do a stock take. As above, food and drink businesses should check their stock regularly, as their goods are perishable.

But other businesses might choose to do an annual stock take – it depends on the specifics of your business.

A stock take helps you:

  • keep track of inventory
  • see if your ordering process is efficient
  • reduce over-stocking, or stockouts (when you run out of goods to sell)
  • uncover problems – for example, issues with your supplier, or theft

How to do stock taking

1. Choose how often to do stock taking

There’s no getting around the fact that a stock take is time consuming and laborious. You need to dedicate time to the process, which should help you limit distractions and errors.

You’ll need to work out how regularly you’re going to do stock taking:

  • periodically – you might want to do stock taking every month, quarter or half-year, over a day or two
  • annually – this might be a bigger undertaking than a periodic stock take, but an annual stock take could make sense for your business – for example, if you have inexpensive, non-perishable goods
  • continuously – this is where you plan for continuous stock taking depending on the types of items you have in stock, for example you might check some items monthly, others weekly, and some daily – and then update your stock taking records continuously

2. Print your stock take sheets

Your stock sheets form the basis of your stock take. You use them to record your new count, against what should be there. The stock sheets should use the most up to date records you have.

These should be embedded in your existing stock control system. Many software packages let you print stock sheets in a couple of clicks.

But be sure to use the stock sheets in the right order:

  • count what’s on the shelves or in the warehouse first
  • then note that down against what your system says should be there

Otherwise, using the sheets as the basis of your count can lead to errors.

3. Organise your stock before the stock take

Make sure you set aside any stock that’s already been sold, but is yet to be delivered or picked up by a customer.

As part of this, you should also pause all purchases and sales, because it’s very likely that you’ll get in a muddle if you have shifting stock while you’re trying to do your count.

After this, you should start categorizing your existing stock. Make sure your stock taking area is clear and clean to minimise the risk of errors.

Your total stock will likely fall into a number of different categories and it’ll be easier to properly account for everything if you develop a system to start with. This might involve physically moving items around your premises, sorting them into categories, and counting on that basis.

4. Organise staff

If you have staff helping out with your stock take, make sure that they’re properly organised. Once you’ve categorized your stock, you could appoint a separate staff member to each category.

Remember to appoint more staff to larger categories. You should also minimise any distractions – ask employees to switch their phones off and avoid using the radio, for example.

So nobody burns out, you should take breaks during the process. Stock taking isn’t fun and it’s important to regularly recharge.

5. Stock control doesn’t involve guessing

Accurate stock taking requires methodical counting – no guessing. Mark items as you go in order to avoid duplicate counting.

Again, you can simplify the process significantly by using logical categories for stock, and by making sure that any sold items have already been removed from the areas being counted.

Plus, remember to simply count items on the shelves first, before using your stock sheet or looking at your stock control system to see what should be there.

6. Validate your stock take

Once your count is finished, you need to validate your stock take. Compare the results of the count to the stock records you printed out earlier. Any inconsistencies should be noted and accounted for – for example, you need a procedure in place for dealing with damaged items.

If you have multiple branches, make sure that you’re properly tracking store transfers, and that purchase orders are being effectively dealt with.

Discrepancies can be serious, so it’s important to investigate their cause. Is an item simply in the wrong place, is there an issue with your supplier, or are there problems with your stock control system in general?

The good news is that a stock take is the first step to solving a problem, so you can make sure that it doesn’t happen again.

7. Update your stock records

Finally, you need to update your stock records with the results of your latest count. If you’re using a software solution to track stock, this should be a simple process. If you’re still using paper-based systems, you could consider moving to a digital alternative.

Is there a stock take app?

Yes – there are stock take apps that make the process much easier. Sometimes inventory management comes as part of an overall software package, like Zettle or Zoho.

Otherwise, there are dedicated apps like Sortly that can help with your stock control. Be sure to research your options and choose the software that best suits your business.

Do you have any top tips for stock taking? Let us know in the comments.

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September 7, 2021 0 comment
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by Tazrique September 7, 2021
written by Tazrique

What can you do to boost sales in a sluggish economy?

Many businesses suffered when the economy took a turn for the worse from 2007 to 2009. The national housing bubble burst and resulted in a global financial crisis. Many people lost their jobs and their homes, and many businesses had to close.

It was especially detrimental to start-ups. Imagine trying to get your business off the ground when no one could even afford to walk in your store.

Despite the millions of stimulus checks that were distributed, many companies, large and small, had to shut their doors.

It’s scary to think about, but that’s always a possibility when you open your own business; you have to be prepared for such an eventuality. As much as you want to stay positive and always hope for the best for your new business, you also have to be smart and know what to do when sales are slow.

How to increase sales during slow times

Despite the condition of the economy, you have to know what it takes to keep your business running and show your customers how relentless your company can be during hard times. This will create a hopeful perception on behalf of consumers and a steady following.

A company with good leadership that knows how to direct its sales team through slow times will always come out on top. They key is strategizing and always being one step ahead. While being overly optimistic is never a bad thing, anticipating hard times helps you be more cognizant of what’s happening. Paying attention to the market’s behavior will enable you to see stagnation coming before it hits.

Devise a strategy for what the sales team should do during these slowdowns and drive your team toward a specific goal. Create scenarios for where the company should be in various stages of a recession. Make a crisis budget that creates a cushion for when sales are stagnant that will help ensure inventory is still regulated and employees still get paid.

**KEAP LAUNCHES SMALL BUSINESS GRANT CONTEST TO HELP BUSINESSES DURING THE COVID-19 CRISIS. FIND OUT MORE ABOUT THE PROGRAM.***

Two ways to keep your company afloat when sales are slow:

1. Assess who is buying and who isn’t. It’s important to know what your clients and customers are doing and how the slowdown is impacting them. What are their buying patterns? Are they buying only what’s necessary or still making impulse purchases? [A sales pipeline tool like Keap](https://keap.com/features/sales-pipeline) can help you understand these patterns. With this data, it’s now the time to show empathy and figure out what problems you can solve for your customers. Everyone is in the same boat during a slow economy, so engaging your customers on a personal level and demonstrating you’re actually putting them ahead of your profits will ensure longevity and repeat business, even when times are tough.

2. Focus on potential clients. This is your chance to make the perfect first impression. Because your company had the foresight to anticipate a slowdown, you’re prepared to provide what other companies can’t. Just being in a good financial state during a crisis is a lead generation all on its own. Act like a consultant and be patient, as customers might not have the budget to spend right now. This is your chance to assure them you’ll still be around when they’re ready, building a foundation for future business.

Coming out ahead

Cream rises to the top. The successful companies will be the last ones standing when the economy starts to turn around, leaving all of the weakened businesses behind. A successful company bands together during crisis under great leadership.

Strong leaders know how to guide their teams with a pragmatic approach to sales, problem solving, and generating leads in an economic downturn.

Once you accept the market for what it is and what it’s doing, devise a plan to counteract how slow sales will affect the business. This won’t be easy, it may take many hours to compensate for what the company will lose just to break even. But perseverance is an indication of a robust, intelligent, efficient company that can still remain standing on the other side of a recession.

Check out Keap’s Lifecycle Marketing Assessment to determine where your business stands among the industry’s top performers.

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How to Market your Pharmacy- The ultimate guide (2021)

by Tazrique September 6, 2021
written by Tazrique

Marketing your pharmacy effectively today is of paramount importance.

With the way digital health is progressing, communicating with your patients digitally and marketing yourselves more effectively is of paramount importance. Why? Well, let me explain in a few short bullet points. 

Digital communication is the primary way people talk. 40 million of us in the UK are on social media and we spend on average 5 hours a day on our smartphones. If that’s where we now live, pharmacies should be living there too.

Our top value is convenient healthcare. We want to talk to a healthcare professional right away and we want the medicine delivered to our door the very next day. Digital health is allowing for this to happen and we’re seeing an alarming rise in digital competition. Pharmacies must adopt a digital health strategy and communicate with their patients digitally to protect their business and grow.

We’re getting paid less for dispensing prescription items. Automation means that robots can dispense quicker, cheaper and safer, and the government understands this. We need to market ourselves better to attract more business and drive income from other avenues.

 The opportunity that digital marketing offers is ever-expanding. Social media, along with other important digital channels, is continuously evolving and new marketing tools are being released every week. This represents wonderful opportunities for pharmacies to communicate with their patients, engage them and drive more sales. 

How to market your pharmacy 

I’m all about giving you as much value as possible but being straight to the point at the same time. Below is a list of all the things you should be thinking about in 2019 to understand how to market your pharmacy in the most effective way possible.

The list below is exhaustive and you’ll not be able to do everything yourself. You’re a pharmacy owner or similar, you’re not a marketer. So you’ll need help implementing, or at least advising on the best way forward. I’m more than happy to speak to you at any time by email, WhatsApp or phone. That being said, if you have a marketing background, you can also tell me to sling one.

In-store Marketing

1. Train your pharmacy team

Can’t stress this enough. Your pharmacy staff, if trained well, can drive 10x the profits in your store. Multiple but ethical selling is the key, and providing incredible customer service.

As well as doing this yourself, I’d highly recommend the pharmacy training company Mediapharm. These guys have unique modules on driving sales and delivering excellent service.

2. Have awesome in-store marketing collateral

Posters, leaflets, brochures, business cards, banners, banner-rollers. You get my drift. However, it’s not about plonking this collateral in the pharmacy wherever. There’s an art to it. In my opinion, minimal and clean is the way forward. This is all about about the design of your pharmacy, which leads me onto the third point.

3. Design your pharmacy better

If the experience of a patient and customer is improved, they’ll come again and again. This is a proven concept. Your pharmacy might only need a few cosmetic changes. However, if the interior of your pharmacy doesn’t fit the number of prescription items you now, space is inadequate and the lighting is poor, then you’ll no doubt benefit from a redesign of your pharmacy.

I know a guy called Chris who runs the most popular pharmacy design company in the UK and he’ll give you some great

advice here.

T3 Pharmacy Design

Designing your pharmacy better is an extremely effective marketing strategy

4. Digital TV Displays

Our attention spans, unfortunately, have diminished faster than my care for listening to the news about Brexit. We need things to move around to keep our focus or grab it in the first instance.

That’s why digital pharmacy TV displays are the way forward. They’re engaging and they mean you can have less collateral and clutter in your windows and inside your store. They’ll bring people into the store and engage them while they’re in there.

Healthpoint TV are providing excellent solutions for pharmacies. Give them a high-five for me if you get in touch.

5. Use a loyalty scheme

Spend £50 with us and get a £5 voucher free. Loyalty schemes are why I keep shopping at Tesco and spend waaaaaay too much in Costa Coffee. It’s obscene how much money I’ve given them. In fact, now I’m just angry thinking about that.

Anyway, loyalty schemes are important in how to market your pharmacy and should be digital. I’m a big fan of an application called Swipii. They’re helping 100’s of local businesses drive customers into store. If you want this setting up, get in touch with me so I can intro you. You’ll get a discount and I’ll get a free pencil or something similar.

6. Hold monthly in-store events

Could you hold an event in-store once a month? Possibly a makeover event led by one of your staff or a diabetes evening where you can showcase your new diabetic range of products but also give lots of value at the same time? Or could you even create an event just for the business owners in the area?

There is no better marketing than face-to-face marketing. You have apps such as Facebook, Eventbrite and Meetup to help you organise and market your event. Events drive trust, repeat business and growth.

It just depends whether you’re willing to spend the three hours a month preparing the event. I certainly would because I know networking is a great strategy in how to market your pharmacy and deliver results.

7. Make your instore products digital

NearSt is a wonderful tool and service that essentially digitises all your products in-store and makes them available online when people are looking for them close by. The products can be fed into your Google My Business profile too. This is superb if you have quite unique products, say mobility scooters, herbal remedies etc. I could have placed this in the inbound marketing section too.

There’s a one-time fee to set this up and we can set it up for you. #thinkoutsidethebox.

Digitise your products in-store and create listings for them on Google

Direct Marketing

8. Digitise your direct communication with patients

Phonecalls are a pain in the eye, especially in the pharmacy. It should still be an option for people but it should now be a secondary option. That’s because we now have WhatsApp Business and other great apps like PharmZap, that make communication so much easier.

I’ve seen it countless times. People leave bad reviews on Google if they can’t get through to a business on the phone. That would anger me big time, especially if it was to do with my medication, that helps keep me calm. Please give your patients an alternative way to communicate.

But apps like these are also incredible marketing tools. You can build lists of people in these apps a market occasionally but directly to them.

Other Apps that incorporate direct marketing features include prescriptions reordering Apps such as Healthera.

9. Harnessing the right PRM System

It makes complete sense that your PMR system, as well as being the main dispensing system, also acts as a CRM tool, which is part of the wider-scope of marketing.

Does your PMR system support text-messaging or emailing to patients?

I’m not going to recommend a particular system here otherwise I might get in trouble. But if you are thinking about changing your PMR, think about CRM too.

10. Drive conversions through a Mailshot

This is a more expensive option initially but the return on investment can be significant. Reaching 10,000 people in your community directly via a leaflet or flyer drop does work, but it all depends on the creative that you’re sending out.

Does it deliver the right message? What are you selling on there? What’s your objective?

As a pharmacy business, however, we need to think B2B as well as B2C. Building a closer relationship with key stakeholders who are affiliated with your audience can be immensely powerful. Sending out a personal letter to them will be a great start.

An example: If you’re offering a travel clinic, then sending out a letter to all the GP’s and mosques in your area will be extremely valuable. Follow this up with a phone call to strengthen the relationship, and even go visit them (see next point).

More than happy to talk to you about our Mailshot service.

11. Visit key stakeholders and other businesses in the area

I remember when I used to work for Boots on Ecclesall Rd in Sheffield. I was the newly appointed Pharmacy Store Manager and naturally, I was filled with enthusiasm. One tactic that I employed was to personally visit all the GPs surgeries and different businesses in the area, simply to say “hi”, give them our brochure, and have a bit of banter.

In one year, I managed to grow item numbers by 10% and the shop floor revenue increased by 15%. Of course, I can’t measure exactly how effective this tactic was, but it definitely had an influence on the overall business and was key in understanding how to market a pharmacy better.

12. Attend local events and network

People love events. And people are your customers, especially local ones. Take a look at Eventbrite and schedule to see what kind of events you might be able to attend and network.

It could be a local business event, a school community event, or a charity event. Any event is an opportunity to network, talk to people and essentially market to them – consciously and subconsciously.

Inbound (Digital) Marketing

13. Facebook and Instagram

These two social platforms, for me, go hand-in-hand because Facebook owns Instagram and they’re heavily connected. These two are the best way to reach an audience local to you and is why we always employ them in our social media strategies for pharmacies. They work.

Things to note as of 2019 are that organically, you’ll need to produce really good content for your posts to get seen and it’s difficult to build an audience quickly. This takes time.

That’s why it’s all about Facebook and Instagram Ads. Harnessing these is a must in your social media strategy, and they are very powerful, especially if you have somewhere to direct people to, such as an online booking platform (see below).

14. Local Search Engine Optimisation (SEO)

I cannot stress the importance of local SEO for a pharmacy, especially if they are delivering a clinical service. People are looking for your pharmacy services online, on Google primarily.

Instead of writing about incredibly awesome and important Google My Business is for your pharmacy, or any other business you have, please watch the video below:

Next off, you have local directories that you also need to optimise, such as Yell.com, Yelp.com and your NHS Choices profile. All very important in providing visitors vital information about your pharmacy.

And then we have the world of blogging. We’ve proven time and time again, through analytics and talking to pharmacy owners, that blogging for your local pharmacy services is extremely powerful. It works. For some pharmacy owners, we’ve driven revenue by an extra £3K a month in one year through two, highly optimised blog posts that we wrote. It cost him £125 per post. You do the maths.

Also, it’s worth looking into guest posting on other high-ranked local websites, such as local magazines.

15. Paid Advertising across Google

If you’re delivering a product or service for the first time, for example, you just started providing a travel clinic to patients through a Pharmadoctor PGD, there is nothing more potent and quick at creating an ROI than marketing through Google Ads. That’s why it’s one of the more expensive options.

Google Ads is all about driving raw return on investment through optimising ads and analysing results. Get in touch with me if you want to discuss it.

16. Have a good pharmacy website

Don’t invest in a poor website with lack of support. It’s just a waste of time and money for everyone. Instead, invest in a good, solid, mobile-optimised site which is flexible and has support. This will be your digital hub and you can do so many things with it. For example, you can:

  • Allow people to register for you EPS service
  • Integrate WhatsApp business on there
  • Provide as much information to your visitors as possible
  • Shop for items if you have eCommerce
  • Allow people to order their repeat prescription
  • Book your pharmacy services, right there and then (see below)

A website is mandatory because it links all the other digital channels and will allow you to direct your marketing efforts from these channels.

17. Develop an online booking system

We’ve recently begun exploring this with clients in how to market a pharmacy better and my gosh, it’s good we did. People want to book online for services. Fact. If you offer clinical services, then this is no doubt in your best interest.

With the right marketing around it, you’re able to drive 100’s of bookings every month, seamlessly, for the services you offer, which will then drive 5-star reviews for your practice automatically.

The other great thing about having such a system online is that we are able to measure our success here much more effectively.Pharmacy Online Booking System

Build an online booking system and host all the services you offer

Please get in touch with us if you want this built thoroughly and efficiently.

Alternatively, if you want to build this yourself, you can of course. If you’re in Europe, you can access the booking calendar here, and in the States/Canada/Australia/New Zealand, you can access this calendar.

18. Other social media channels

LinkedIn is great for connecting with CEO’s and marketing to corporations. WeChat is great for engaging with your local Chinese community if you’re thinking about delivering the HPV vaccine. Tik Tok is a new platform, specifically for video marketing. Next Door is a local app you can use to market to your neighbours.

The options are genuinely endless. And frightening at times.

Analytics

You can’t talk about marketing without talking about analysis. Simply put, you have to analyse your marketing efforts.

Some marketing efforts are difficult to analyse. For example, you can’t really be certain how many people walk into your store because of an Instagram post they saw or a flyer that was given out unless you had an excellent feedback system in place where you asked them.

You can measure, however, what kind of engagement you’re getting online and certainly how we’ll you’re doing for online paid marketing. This is really important to understand if what you’re doing is working or not, and to point you in the right direction.

Analysing your results on a monthly basis is key.


My name’s Saam and I wrote this.

I’m more than happy to talk to you about how to market your pharmacy better and any of the items spoken about here. I can help you strategise better if necessary.

Please don’t hesitate to get in touch.

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